25/06/2011

Teen Vogue Diary

During my time shadowing here at Teen Vogue, my main point person has been the wonderful and charming Andrew Bevan, style blogger and associate features editor of the magazine. On a typical day, my main responsibility is researching various feature stories at a desk in the office, which has been a wonderful change of pace from my usual fourteen hours of roaming around different sets. This week however, I got to spend the morning with Teen Vogue’s market editor, Mary Kate Steinmiller, hopping around town to several showrooms to collect photo stock of the recently revealed resort collections.

Our journey began with a stop into Sandro, an international brand founded in France, who will be opening their first American flagship stores this summer in the Soho area of NYC. The line debuts an extensive collection each season that includes several different themes; this season ranges from Americana prep to classic Parisian chic. If you live in New York, keep your eyes open this summer because this label has high quality designs at a very affordable price!



After Sandro, we walked over to the brand new Aritzia store on Broadway, something I had been excited for since first arriving to New York in May. Aritzia is a Canadian store that originated in Vancouver and quickly expanded all over the country but has only slowly started to infiltrate American cities in the past couple of years. New York was a big one for the brand! It is my favorite store in Toronto, and this space is much bigger than any other Aritzia I've been to back home, so I was in fashion heaven. The brand started several different clothing lines under its umbrella, each one having its own style and theme, so there really is something for everyone. I'm so proud to see a Canadian company making waves in the fashion industry and taking a huge step in exposure and success. Congrats, Aritzia! Now get over to LA already, please and thanks!

We also popped into the Rag and Bone offices in an amazing old warehouse on the west side, which is where EVERYTHING for the brand is centered. From production to design and PR brainstorming to lookbook photo shoots, this is where all the Rag and Bone magic happens. After watching Mary Kate quickly snap shots of the many new pieces for resort/holiday, we headed back to the industrial elevator to set off to the next one and ran into the designers, Marcus Wainwright and David Neville. The guys were headed to their sample sale at Chelsea Market and kindly invited us along for the ride…an invitation we obviously couldn't turn down! Both Mary Kate and I picked up some new R&B digs and though a brief shopping trip isn't exactly part of the job description, the opportunity to mingle with top designers is a lovely perk! You, too, can pick up Mary Kate's new dress, also spotted on Michelle Tratchenberg, or mine!

Thanks for letting me tag along Mary Kate!

xx S.


Source: Teenvogue

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